Amazon link I have been an admirer of Ben Horowitz’s writing. …

Amazon link I was first introduced to the concept of mental models by Paras Chopra when he spoke about it on a podcast with Kunal Shah. …

The Winkl journey over the last few years has taken us through extremes — lows to highs and to lows again, very quickly. While there were many milestones accomplished and things built, we made our fair share of mistakes. …

One of the odd and exciting things about building a startup is that you and your team get to define the ambition and scale at which you want to operate. Leaving aside a few hygienic things such as the ability to execute, speed, etc., …

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Getting this right is the most important step is ensuring you are able to convince your superfans to part with their money to support you. While there could be many superfans out there who would simply choose to buy virtual gifts to support you and to help you continue what…

Setting up a thoughtful and a persuasive Superfans page is a very important step to ensure that you can actually monetise. The messaging and the communication needs to be on point and the perks should be something that your audience cares about. Profile picture The profile picture you upload must show your…

Here’s what you need to know about Superfans (by Winkl) and how you can use it to monetise your content as a creator Why Superfans? Most creators today, across niches largely depend on advertising revenue or brand collaborations to get paid. …

For most brands, the last month has been disastrous. Broken supply chains, lakhs of affected employees on the ground, revenues nose diving with no clarity in sight. Marketing teams all across have to rethink their strategy. Should we continue spending on influencer marketing and do paid collaborations? Should we only…