Published inFreedom to fly — Rahul SinghBook Notes: What You Do Is Who You AreAmazon linkMar 14, 2021Mar 14, 2021
Published inFreedom to fly — Rahul SinghBook Notes - Mental Models: 30 Thinking Tools that Separate the Average From the ExceptionalAmazon linkFeb 13, 20212Feb 13, 20212
Published inWinkl Insights0% attrition till date!The Winkl journey over the last few years has taken us through extremes — lows to highs and to lows again, very quickly. While there were…Jan 26, 2021Jan 26, 2021
Published inWinkl InsightsBuilding the future of collaborations in a $400bn/year industry: WinklOne of the odd and exciting things about building a startup is that you and your team get to define the ambition and scale at which you…Oct 2, 2020Oct 2, 2020
Published inSuperfans4-week plan to effectively launch & promote your Superfans pageHaving a Superfans page and not promoting it is as good as not having one! Learn how you can promote your Superfans page effectively to…Apr 29, 2020Apr 29, 2020
Published inSuperfansHow to create exciting perks and benefits for your superfansGetting this right is the most important step is ensuring you are able to convince your superfans to part with their money to support you.Apr 27, 2020Apr 27, 2020
Published inSuperfansHow to setup an effective Superfans page that can help you monetiseSetting up a thoughtful and a persuasive Superfans page is a very important step to ensure that you can actually monetise. The messaging…Apr 21, 2020Apr 21, 2020
Published inSuperfansAll about Superfans by WinklHere’s what you need to know about Superfans (by Winkl) and how you can use it to monetise your content as a creatorApr 20, 2020Apr 20, 2020
Keeping your influencer marketing relevant during Covid-19For most brands, the last month has been disastrous. Broken supply chains, lakhs of affected employees on the ground, revenues nose diving…Apr 17, 2020Apr 17, 2020
Should you really do influencer marketing for your brand?Check this out before you do.Apr 3, 2020Apr 3, 2020
How WHO leveraged influencers to drive awareness on hygiene during the COVID 19 pandemicGiven the grave situation the world is in, it has become critical for health organizations across the world to spread awareness about…Mar 21, 2020Mar 21, 2020
Why the New Lays Campaign #SmileDekeDekho’ is Killin’ itThe initial idea began to spread a simple yet powerful message of a ‘Smile’Mar 18, 2020Mar 18, 2020
Don’t ask your Influencers to repost a creative. Here’s why.You cannot treat content for your influencer campaigns the same way you treat your performance campaigns. It has to be different. Read on…Mar 18, 2020Mar 18, 2020
How influencer marketing got us 2 million impressions for free and how you can too!A deep dive into how we hacked the influencer psyche to get 2 million impressions for free!Mar 18, 2020Mar 18, 2020
Published inWinkl InsightsHow paying our creators upfront improved the output and reduced our workAs we built out the Winkl app over a few months and were going into testing, one of the requirements we had was to seed the app with…Jul 5, 2019Jul 5, 2019
Published inWinkl InsightsThe influencer wave is coming!There was a time (some still do) when companies that built tools (Apple, Microsoft) used to target business owners, software engineers…Dec 17, 2018Dec 17, 2018
Published inWinkl InsightsMove over celebs! Micro-Influencers are here (>15% CTR!)Yes! It’s the age of the micro-influencers and they are going to be the future of influencer marketing. In 2018 and going forward, brands…Dec 10, 2018Dec 10, 2018
Published inWinkl Insights1000 Creators on Winkl | A reach of 3 million people — One year!A little over a year ago, on 7th May 2017, we released the first version of Winkl (in its current form). Prior to that for about 12 months…Jul 15, 2018Jul 15, 2018
Published inFreedom to fly — Rahul SinghBe moreWhen I meet new people and make new friends, I often try to understand their motivations or long term aspirations. Something that’s beyond…May 20, 2018May 20, 2018